Business, Investments

Deal Roundup: Fractal Analytics Acquires Mobius Innovations; Chinese Startup Aixuedaui Raises USD 40M and More

Fractal Analytics Acquires Mobile-based Context-aware Big Data Startup Mobius Innovations 


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India and US-based pure-play analytics provider Fractal Analytics has acquired Singapore’s mobile-based context-aware Big Data startup, Mobius Innovations for an undisclosed amount.

As per a VCCircle report, this acquisition will enable Fractal’s clients to drive hyper-personalised customer conversations on mobile platforms through real time learning using customer context. Mobius was founded by Fractal’s co-founder Nirmal Palaparthi in 2012, which helps retailers and e-commerce companies to create a personalized experience for their users on mobile. It also creates a user profile by analysing users’ social network data and combines all these with contextual information such as users’ location, activity and time.

Fractal Analytics was founded in 2000, it partners with consumer companies, retailers and financial institutions to understand, predict and influence consumer behaviour and improve marketing, pricing, supply chain, risk and claims management. In June 2013, Fractal had raised USD 25 million in funding from private equity investor TA Associates.

Chinese Startup Aixuedaui Raises USD 40M in Series A Round of Funding


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China-based a microlending site for college students, Aixuedai has raised USD 40 million in series A round of funding, as per TechinAsia report. Founded in December 2012, the startup allows college students to purchase items like phones, tablets, laptops, and cameras using monthly installment plans. The students can choose the number of months over which they want to pay the money back, up to two years.

It is directly competing with Qufenqi, which is also having similar business model and secured USD100 million series C round in December, just eight months after it launched. Another player in the same field, Fenqile, also scored a USD 100 million series B round.

Social Media Curation Platform Crowdynews Raises USD 3M in Series A By INKEF Capital and Others

Netherlands-based Crowdynews, a social media curation platform that integrates social media into an online newspaper’s output, has raised USD 3 million in series A round from INKEF Capital with participation from co-investor Singapore Press Holdings. The company plans to use the funds to continue its rapid global expansion with media and newspaper companies.

As part of the investment, Robert Jan Galema from INKEF Capital will join the supervisory board of directors. The Netherlands-based Crowdynews gathers social media posts, photos and videos from Twitter, Facebook, Instagram, Vimeo and other channels. It uses natural language processing to sort the relevant social post out in more than 25 languages.

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