Data intelligence platform Tookitaki has secured USD 1 million in seed funding led by Jungle Ventures with participation from Japan and Singapore-based VC fund Rebright Partners, besides existing investor Blume Ventures. Including this round, the firm had received a total capital of USD 1.4 million in 4 rounds from 10 investors.
As per a VCCircle report, the new funding will be used for R&D, in addition to expanding operations to Southeast Asia, Japan, Australia and New Zealand.
Founded in 2013 by Abhishek Chatterjee and Jeeta Bandopadhyay, Tookitaki focuses on consumer behavior discovery and prediction. Its analytics are based on predictive models, which combine multiple datasets to build a 360-degree consumer model to impact marketing, sales and operations enterprises. The firm is building a SaaS platform that will provide actionable insights on consumer behavior for enterprises and media agencies.
Jungle Ventures had earlier invested in companies including charity-focused crowd-funding venture Milaap, big data and analytics startup Crayon Data, online healthcare start-up Klinify, online grocery e-tailer Ekstop, and mobile payments platform Pokkt. The other player in data intelligence space include eMart, which had raised over USD 2 million in funding from a group of Silicon Valley-based angel investors a few years ago.
Image Source: Tookitaki