After exploring multiple businesses, Amazon is now launching another new one – Movie Production. In order to have an edge over other online streaming players, the company has decided to go all the way to producing its own movies. The company is already into TV Show business.
Amazon Studios has announced that it will start to produce and acquire original movies for theatrical release and an early window distribution on Amazon Prime Instant Video. Amazon Original Movies will premiere on Prime Instant Video in the U.S. just 4 to 8 weeks after their theatrical release. It will focus on unique stories, voices, and characters from top and up-and-coming creators. Ted Hope will be the Head of Production for Amazon Original Movies.
Roy Price, Vice President of Amazon Studios said, “We look forward to expanding our production efforts into feature films. Our goal is to create close to twelve movies a year with production starting later this year,” further adding he said, “The Prime Instant Video platform will benefit filmmakers, who too often struggle to mount fresh and daring stories that deserve an audience, along with uploading films soon after their theatrical release.”
Viewers can use Amazon Instant Video app to watch on mobile devices, including Fire tablets, Fire phone, iPad, iPhone and iPod Touch or else can watch it online.