Pune-based ad technology and analytics company, Sokrati has raised an undisclosed amount in series B round from IvyCap Ventures with participation from existing investor Inventus Capital. The raised funding will be used for growing its sales, technology, team and marketing efforts in India and US.
As per a VCCircle report, post investment, Ashish Wadhwani, managing partner at IvyCap, will join the company’s board of directors. “This fresh round of funding will allow us to aggressively expand our technology and big data engineering teams while building out our marketing presence globally,” said Ashish Mehta, founder and CEO of Sokrati.
In 2011, the firm had received USD 1 million in series A round. Founded in 2009, as a venture of ex-Amazonians Ashish Mehta, Anubhav Sonthalia and Santosh Gannavarapu, it offers an automated platform for search and social media marketing. It targets e-commerce, travel and finance sectors across India and USA.