In five months since the Chinese smartphone manufacturer, Xiaomi made its debut in India, it has sold 1 million handsets in the country.
Xiaomi’s India head, Manu Jain announced the news via a Twitter post:
— Manu Kumar Jain (@manukumarjain) December 25, 2014
Xiaomi launched its official website in India on June 2014 and released Mi3 smartphone in July by making a partnership with e-commerce company Flipkart to retail its smartphones in the country. On the day of the launch Mi3 smartphone, this Indian eCommerce site crashed because of the heavy traffic it received to buy the phone, and in about half an hour, all pieces were sold out.
The company followed it up by launching two more devices – Redmi 1S and Redmi Note, and these smartphones too ran out of stocks in a matter of seconds via Flipkart. Xiaomi has matched the progress of Motorola, which also sold 1 million smartphones in India by exclusively partnering Flipkart in the same time period.
According to a recent report by the marketing intelligence firm, International Data Corporation (IDC), the China-based company is now the third largest smartphone vendor around the world. The company recently faced a partial ban by Delhi High Court and the court has now allowed the company to import and sell only Qualcomm based handsets till January 8, due to a patent dispute with Ericsson. The company held another flash sale for Redmi 1S earlier this week.
Earlier this month, at an event in New Delh, Xiaomi’s Vice President Hugo Barra’s said that the company is trying to close the time gap between product launches in China and India. He also said that the company is working to create highly localized apps and mobile internet services for Indian customers. “We’re working on local language with very high priority. We have dozen of language projects in very advanced stage.”