Xiaomi has sold over 1 million Mi bands in a period of three months, according to the fitness tracker’s official Weibo account. The device was launched in July this year for USD 13, and went on sale on August 18.
For now, the device is available in China only and will go on sale in Hong Kong and Taiwan on Tuesday. The company has shipped 103,000 in a single day, indicating that the smartphone maker is gaining a fan following for its wearable as well.
This fitness band was launched by Xiaomi CEO Lei Jun, including sensors for tracking various health metrics and can even act as an alarm clock. The Mi Band can also unlock a Xiaomi smartphone instead of typing users password multiple times a day.
As per NDP group report, around 3.3 million fitness bands and activity trackers were sold between April 2013 and March 2014 in the US. Out of these, Fitbit made up 67 percent of sales in that one-year period while Jawbone had an 18 percent share.
While the smartwatch market is still catching up with the big technology firms like Apple, Sony, Samsung etc. working on their gadgets to make them more competitive, it appears that basic fitness bands have more takers. Even though smartwatches provide more functions beyond health tracking, the low price point of smart fitness bands are making them popular among the wearable enthusiasts.