Hungama.com, Indian on-demand digital entertainment store-front has entered into a strategic partnership with India’s online marketplace Snapdeal, to offer digital entertainment content to its shoppers. The tie-up between both companies, will begin with an offer wherein shoppers on Snapdeal’s mobile app users will get access to Hungama’s Premium PRO service free for a period of 9 weeks.
Hungama PRO, which is a paid premium subscription service, offers HD quality music videos with the lyrics of songs, and can be accessed offline without any internet charges. It is also an ad-free app, available for download from the Google Play Store and the iOS App Store. Post the initial 9 weeks, the service will later be made available to the users at a price of INR 120 per month.
Snapdeal and Hungama are also working on creating more offerings for their users, which will see entertainment options bundled with shopping purchases and are likely to be rolled-out in stages over the next one year.
“Our tie-up aims to offer users an enhanced value proposition. 2015 is likely to be a vital year for brands to out to Middle Bharat, and tie-ups like this will help our brands to attract a larger share of the consumer’s mind space,” said Siddhartha Roy, CEO at Hungama.com.
Image Source: Hungama