After an initial tie-up in Singapore five months ago, now WeChat and Easy Taxi have confirmed that their partnership is rolling to three more countries – Thailand, Malaysia, and the Philippines.
As per a TechinAsia report, WeChat users in these countries can now book a taxi from within the messaging app by adding EasyTaxi’s official WeChat account inside the chat app (Malaysia: easytaximy; Thailand: EasyTaxiThailand; the Philippines: EasyTaxi_PH).
Started in January 2011, Tencent backed instant messaging app, WeChat has 468 million monthly active users, and expanded into mobile commerce and online payments in China earlier this year.
Globally WeChat competes with other instant messaging app like Whatsapp, Telegram, Nimbuzz, Hike, KakaoTalk, Viber, etc.
Two months back, WeChat had reportedly updated with in-store mobile payments for nine retail chains across China. include DQ ice queen, NUS pharmacy, Rainbow, One Plus One, Lotus (South China), good neighbors, Baby Room, Minsheng Department Store and NUS 365.
In July this year, Easy taxi has secured USD 40m in Series D funding led by the Russian Phenomen Ventures with participation of Tengelmann Ventures, the investment company of Germany’s multi-sector retailer Tengelmann Group.
Easy Taxi was founded in Brazil in 2011. It currently operates in 32 countries and 162 cities worldwide.