Gionee Looking to Start Manufacturing in India; Awaiting Policy Clarity


It appears that India proved to be a fertile land for China-based Gionee, as it is looking to start manufacturing in the country. As per an ET report, the company is seeking the clarity in government policies before taking a step ahead.

“It depends at what stage the (Indian) government plans to facilitate manufacturing, as far as we are concerned, we are ready at every stage. We have to find vendors for our produce. If the need is for an assembly line we are ready now but would rather go for deep manufacturing,” said Gionee India Head Arvind R Vohra.

The company manufactured 30 million phones during the year and plans to develop about 75-80 million in next two years.

We plan to increase production by 10-15 million units every year,” Gionee’s President William Lu said.

In August, Gionee had announced that it is targeting USD 1 billion here in next fiscal year.

After debuting in India with its flagship product ELIFE E7, it had also launched Gionee S5.5 smartphone that had been recognized as the slimmest smartphone in the world by Guinness Book of World Records. However now other brands claiming to have the slimmest smartphones have come up hence it is not sure which one will hold this title now.

In another recent news, Chinese mobile manufacturer, Gionee had confirmed that it is planning to stop selling on certain marketplaces in the country in light of recent heavy discount sales across all categories, but no further information came regarding this.

Xiaomi is another Chinese mobile company that found good traction in India, and was also planning to set up a plant in India. However in a twist of events, the Delhi High Court has put a ban on Xiaomi importing, manufacturing or selling its products in the country, and the company is abiding by it till the matter has been resolved.

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