Analytics platform for game developers to acquire, retain and monetize players, GameAnalytics has raised USD 5.5 million in Series A round. The round was led by existing investor Sunstone Capital, CrunchFund, Jimmy Maymann (CEO, Huffington Post) and René Rechmann (President, Maker Studio) with participation from new investor, Beta Angels, and the company’s newly-recruited management team. Including this round, the firm has secured a total capital of USD 8 million in 2 rounds from 5 investors.
Last year, the company had received USD 2.5 million in seed round. The start-up also hired a new CEO Claus Moseholm ( founder of GoViral, which was acquired by AoL), and a number of other executives.
GameAnalytics was started in 2011 and is based-out in Copenhagen. It helps developers to make better games. “Many great game developers are more focused on building great game experiences and gameplay but often do not have a good grasp of how to measure themselves and their performance,” founder Morten Wulff told TechCrunch. “GamAnalytics makes this easy by asking the right questions beforehand and making it really easy to get the answers. Its like an analyst in a box — for free.”
The start-up has close to 14,000 registered game developers, and reaches more than 500 million players. It is also planning to launch various other value added services that are currently in making and will not be free of charge.