Yahoo Buys Video Advertising Company BrightRoll for USD 640 million
Yahoo is acquiring video advertising platform, BrigtRoll for a deal amount of USD 640 million in cash. The transaction will combine Yahoo’s desktop and mobile video advertising inventory with BrightRoll’s video platform and publisher relationships to bring substantial value to advertisers on both platforms. The acquisition is expected to be closed in Q1, 2014, BrightRoll will continue to offer its current suite of industry-leading products and services.
This move by Yahoo will strengthen its digital content marketing strategy, which focuses on growth in mobile, social, native and video advertising.
BrightRoll was founded in 2006, as a venture of Tod M. Sacerdoti, it powers digital video advertising for reaching audiences across web, mobile and connected TV. It has received a total funding of USD 40.2 million in six funding rounds from 10 investors.
AppDirect Buys Leftronic to Deliver Fast Access to Data and Analytic Dashboards
Cloud service commerce company, AppDirect has acquired four year old Data Visualization Start-up, Leftronic for an undisclosed amount. As part of the acquisition, the entire Leftronic team is joining AppDirect and will continue to operate as an independent entity.
San Francisco-based Leftronic is a provider of real-time business data that enables businesses to create web-based dashboards. And this strategic move expands AppDirect’s data management and visualization capabilities.
Leftronic is a Y-Combinator funded company and had raised USD 500,000 in seed Investment in 2010. On the other hand, AppDirect had also recently secured USD 35 million in Series C.
As part of this acquisition announcement, Leftronic is also offering a free HDTV with the purchase of a dashboard plan.
FullScreen Media acquires Rooster Teeth
AT&T and Chernin Group owned Fullscreen Media is acquiring Rooster Teeth, a studio which produces gameplay video series named Red Vs Blue on YouTube. The deal amount is still undisclosed by both companies.
Post acquisition, Fullscreen will accelerate its expansion with Rooster Teeth’s large audience and content production capabilities, and integrate the gaming and culture brand into its technology and advertising infrastructure.
Rooster Teeth was launched in 2003 and had recently raised USD 2.5 million on Indiegogo to produce a film called Lazer Team.
Otter Media, a joint venture between The Chernin Group and AT&T, in September agreed to purchase a majority stake in Fullscreen, an online media company with more than 50,000 content creators, 450 million subscribers and 4 billion monthly views.