Xiaomi Changes Business Model in India; Redmi Note and Redmi Note 4G to Be Available Offline

Redmi Note

After introducing the Mi3 and Redmi 1s phones, Chinese smartphone manufacture Xiaomi, has launched two new smartphones in India – Redmi Note & Redmi Note 4G priced at INR 8,999 and INR 9,999 respectively. Slightly deviating from its usual Flipkart flash sale strategy, the company will make the devices available at physical stores by partnering with Airtel India.

As per a TechinAsia report, apart from being available at Flipkart, the Redmi Note will also be sold at Airtel’s flagship stores, starting from December 2.

The Redmi Note will come with a 5.5-inch IPS display and an Octa-core 1.7GHz MediaTek MT6592 mobile chipset. It will have 2GB RAM and 8 GB built-in storage with memory card support up to 32GB. The smartphone also features a 13-megapixel rear-facing camera and a 5-megapixel front facing camera, and runs company’s proprietary MIUI, based on the Android 4.3 Jelly Bean.

The Redmi Note 4G will comes with 5.5-inch IPS display, and will be powered by a Quad-core 1.6GHz Qualcomm Snapdragon 400 mobile chipset. It will have 2GB RAM and 8 GB built-in storage with memory card support up to 64GB. Camera, OS and UI will be same as Redmi Note, but the connectivity modes will support 4G LTE as well

This is the first time Xiaomi has gone offline. Will the company get into traditional distribution model, and start marketing also? Does this mean that even with the much hyped flash sales, an online only model can’t work in India? If this is a move to tap those who are not able to buy online or are not comfortable online, then the company will probably start keeping aside marketing budgets unlike up till now. Also, availability of the phones offline might dilute the enthusiasm people have about pre-booking and flash sales. This new move is big for this Chinese handset maker.