RWL Healthworld Ltd. (formerly known as Religare Wellness Ltd), an Indian healthcare retailer, which operates a chain of over 100 retail stores across India, has launched its e-commerce portal Religare Wellness.
Religare Wellness include products categories such as Baby care, Beauty care, Diabetic solutions, Food & Beverages, Home & Living, Personal care and more.
The company has chosen technology company Solveda’s enterprise eCommerce platform, BigFish to venture into the online space.
Religarewellness.com has been founded with a vision of extending discerning store services and an assortment of wellbeing products, to its customers, at the click of a button. The portal would be competing directly with existing Indian players in this space, namely Healthkart and Healthgenie.
The company already has a strong offline presence, where online portals like Healthkart are opening up retail outlets, Religare has decided to reach more users with this new model. The company would be leveraging its retail stores in Delhi NCR, Pune and Bengaluru for processing online orders from this region, for rest of the country logistics would be centralised.
Pharmacy orders are presently being shipped only to the selected areas of Delhi, Gurgaon, Noida, Bengaluru and Pune, which require an underlying prescription. However all the non-pharmacy products orders including FMCG, personal care etc. are delivered to the most parts of India.