Deal Roundup: Google Acquires RelativeWave, Ad Optimization Startup Boost Media Closes USD 19M and More

RelativeWave Gets Acquired by Google and Makes its App Design Tool Free for Mac Users

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RelativeWave which created ‘interaction design and prototyping” Mac app called Form has been acquired by Google for an undisclosed amount. Google has made RelativeWave software free for download for Mac users, and is available on Mac App Store. As part of the acquisition, RelativeWave team is joining Google to continue the development of Form and will be focused on improving the state of design and development tools.

“We want to get Form in the hands of as many people as possible, and this is our first step in accomplishing that goal,” RelativeWave announced on its website.

Form is a visual editor for software developers to see what their app will look before writing code. It includes two apps: one that runs on OS X and another run on an iOS device. And, if user design their app in the OS X app’s visual editor then, those changes are instantly reflected in the pseudo-app running on the device without recompile anything. At launch, Form was available for USD 150 but in September, its price down to USD 80.

 Ad Optimization Startup Boost Media Raises USD 19 million in Series C Funding

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Image Source: TechCrunch

Boost Media, which provides creative optimization marketing technology, has secured USD 19 million in series C round led by Battery Ventures with participation from other investors included Javelin Venture Partners, Pinnacle Ventures and Webb Investment Network.

Boost will use the funds to grow its product and engineering teams; expand its product reach and to fuel international growth. The company allows advertisers to find the better version of their search ad and optimize ad creative across search, social, display, and mobile.

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RealScout Closes USD 6 Million in Series A Round led by DCM 

RealScout, a home search platform that helps agents close transactions from active home buyers, announced today it has raised USD 6 million in its Series A round of financing. DCM led the round, with participation from Formation 8. The Company’s software helps agents manage clients by offering a CRM and the industry’s natural language email marketing software.

In the past year, RealScout expanded its market coverage to Seattle and secured relationships with leading real estate brokerages to help their agents convert more home buyer leads into closed transactions faster through improved buyer engagement, collaboration and agent intelligence tools.

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