Snapdeal has launched a virtual 360 degree tour of the ‘Bigg Boss’ house on its website that allows consumers to access each and every corner of the property with an option of buying the shown products as well. These products include a range of home furnishing, home décor items, kitchenware and electronics.
Talking about this initiative, Sandeep Komaravelly, Senior Vice President – Marketing, Snapdeal.com said, “Big Boss 8 is only getting bigger and better with every episode. We joined hands with television’s most popular show with an objective of engaging with our audiences on a daily basis. The virtual Bigg Boss house will provide consumers with an option of buying the products as well, which is a very strong proposition for the users, given the popularity of the show.”
Earlier, Snapdeal had been announced as a sponsor for the reality TV show, with marketing insertions by the show’s host Salman Khan and its producers. Every week a lucky winner gets the option of buying a product from Snapdeal for one of the customers.
Well although everyone has been speculating the amount of budget Snapdeal must have put for such Television marketing, clearly enough it has found a way to get the returns on it too. Since Bigg Boss is one of the most popular shows in the country, with this move Snapdeal is sure to leverage its partnership a lot.