Indian e-commerce marketplace India, IndiaMART, is running a new Twitter campaign, to engage the online consumers, called #AaramKiTune. The initiative seems to be a precursor to a bigger media campaign that the company is prepping up for.
This social campaign is an online competition that is based on the idea that each person has that one song he or she hums to when they wish to lighten up aka AaramKiTune, which the company is encouraging the users to share on Twitter. To be a part of this, one has to log on to https://twitter.com/IndiaMART, follow @IndiaMART and tweet in their favourite song that puts them at ease.
The contest started on November 17,2014 3 pm and finishes by 6 p.m. on November 18, 2014. Tweeps are allowed multiple entries of different choices of songs. The winners are being decided by the IndiaMART team and shall be announced on November 20 on its official Twitter page.
This Twitter campaign seems to be getting a good response since according to Topsy stats, it has engaged over a thousand users in under 24 hours of its launch. Below are some people humming their favourite tune on Twitter.
— Pratiik Rege (@PratiikRege) November 18, 2014
— Diyali Chauhan (@DiYALi_) November 18, 2014
— Flying Bird (@007Preeti_) November 17, 2014
Earlier this year there was news about the IndiaMART company launching an online shopping for consumers called Tolexo. Could #AaramKiTune be a little teaser to prep the launch up? Even though the numbers are still relatively small in comparison with Alibaba, with over 15 lakh suppliers, can IndiaMART and Tolexo become Alibaba+Taobao in India? It would be interesting to see where is this e-commerce company heading.
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