Business, Investments

BlueShift Raises USD 2.6M to help E-Commerce Marketers

blueshiftBlueshift Labs, a data-powered marketing SaaS company, today announced that it has raised a USD 2.6 million Series-Seed round led by New Enterprise Associates (NEA)  and Nexus Venture Partners.

It also saw participation from angel investors including Tim Kopp (former CMO of ExactTarget), Neil Tolaney (Personalization and former investor at Technology Crossover Ventures), and Anand Rajaraman and Venky Harinarayan (founders of Kosmix, WalmartLabs, Junglee and MilliwaysVentures).

Blueshift offers predictive marketing automation software, that enables ecommerce marketers to convert visitors into repeat buyers and increase activation & retention rates. By using Blueshift, marketers can create behaviorally targeted campaigns across multiple channels including email, display RTB and mobile push notifications.

Also Read: Funding Roundup: Everyone Express Closes USD 15M; CashCashPinoy Raises USD 2M and More

The company drove USD 3 billion in gross annual sales at Walmart & Groupon.

“We are thrilled about the opportunity to partner with the team as they pioneer Predictive Marketing Automation for e-commerce,” said Kittu Kolluri, general partner at NEA.

“Blueshift’s data driven workflow automation vastly simplifies the complexities that B2C marketers are facing with explosion of data and proliferation of channels,” said Jishnu Bhattacharjee, managing director at Nexus Venture Partners.

Have ideas to share? Submit a post on iamwire

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>