It also saw participation from angel investors including Tim Kopp (former CMO of ExactTarget), Neil Tolaney (Personalization Mall.com and former investor at Technology Crossover Ventures), and Anand Rajaraman and Venky Harinarayan (founders of Kosmix, WalmartLabs, Junglee and MilliwaysVentures).
Blueshift offers predictive marketing automation software, that enables ecommerce marketers to convert visitors into repeat buyers and increase activation & retention rates. By using Blueshift, marketers can create behaviorally targeted campaigns across multiple channels including email, display RTB and mobile push notifications.
The company drove USD 3 billion in gross annual sales at Walmart & Groupon.
“We are thrilled about the opportunity to partner with the team as they pioneer Predictive Marketing Automation for e-commerce,” said Kittu Kolluri, general partner at NEA.
“Blueshift’s data driven workflow automation vastly simplifies the complexities that B2C marketers are facing with explosion of data and proliferation of channels,” said Jishnu Bhattacharjee, managing director at Nexus Venture Partners.