Deal RoundUp: Whistle Sports closes USD 7M; Seen.co Raises USD 1.25M and More

BSkyB Invests USD 7 million in Whistle Sports

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After putting USD 5 million in Native ad company Sharethrough, British Broadcaster BSkyB has now invested USD 7 million in US-based You Tube video network, Whistle Sports. The new funds will help to create “exciting new content for younger sports fans, particularly ‘young millennials’,” according to a statement from Sky.

As per Tech Crunch report, YouTube-certified broadcaster Whistle Sports has over 195 channels, a library of over 28,700 videos which have generated more than 1.2 billion views and also has partnerships with the NFL, PGA Tour, MLB, MLS and other US sports leagues.

Whistle Sports provides a way for advertisers to connect with younger audience through video and uses multiple social networks to engage with and reach viewers. Its network’s reach is growing across all of the social media platform including YouTube (8 million subscribers), Facebook (9.3 million fans), Twitter (1.3 million followers), Instagram (2.5 million followers), and Vine (2.2 million followers).

New York based Startup Seen Closes USD 1.25M from Horizons and KEC Ventures

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New York based startup Seen has closed USD 1.25 million in Seed funding led by Horizons Ventures and KEC Ventures. The other investors David Tisch’s BoxGroup, Scott and Cyan Banister, Matt Rolandson and Andrew Rasiej were also participated in the round. The raised funds is expected to be used to cover more stories, expand the technology team and bring Seen’s product to bear on the USD 200 billion live events market.

Seen connect peoples to the world by making every event visible after reconstructing stories from social data of the real time web. It is an engine that can automatically surface real-time trends within feeds. The platform is in use by a venue management organization, The Bowery Presents in New York City, Boston, Philadelphia, Atlanta, and Maine.

Similar Read:  Why Digital Marketing NOW is All About Letting Go of Old Practices!

 Israel’s Matomy Media Group buys Austrian Mobile Ad Platform MobFox For USD 17.6M

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Israel’s Matomy Media Group has acquired Austrian mobile-advertising specialist MobFox for a deal amount of USD 17.6 million in cash and shares (USD10.1 million in cash and USD 7.5 million respectively) with an aims to increase its mobile capabilities.

This acquisition follows the strategic partnership Matomy formed with Publicis Groupe. The partnership between Matomy, Publicis and now MobFox, will further its position as a global leader in performance advertising, MobFox wrote on its website.

MobFox is a mobile advertising platform that was launched in 2010 by CEO & Founder Julian Zehetmayr. Since its inception, the firm has raised USD 69.8K Seed funding by its Founder.

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