Twitter and IBM has announced a partnership to allow enterprises to incorporate Twitter data into IBM’s various software platforms to make better decisions. Twitter said this move will also help to make a unique collection of enterprise solutions that include Twitter data in IBM’s analytics solutions.
IBM explained in a press release that the collaboration will focus on three areas:
Integration of Twitter data with IBM analytics services on the cloud: IBM plans to offer Twitter data as part of select cloud-based services, including IBM Watson Analytics, a new cognitive service in the palm of your hand that brings intuitive visualization and predictive capabilities to business users; and a cloud-based data refinery service that enables application developers to embed data services in applications.
New data-intensive capabilities for the enterprise: IBM and Twitter will deliver a set of enterprise applications to help improve business decisions across industries and professions.
Specialized enterprise consulting: IBM and Twitter will collaborate to develop unique solutions for specific industries such as banking, consumer products, retail, and travel and transportation.
“Twitter provides a powerful new lens through which to look at the world – as both a platform for hundreds of millions of consumers and business professionals, and as a synthesizer of trends,” said Ginni Rometty, IBM Chairman, President and CEO.
“This important partnership with IBM will change the way business decisions are made – from identifying emerging market opportunities to better engaging clients, partners and employees,” said Dick Costolo, Twitter CEO.
Twitter also added that this partnership was made possible by its acquisition of Gnip earlier this year, as it provided an enterprise-grade platform that delivers more than 15 billion social activities per day its partners and now it makes our relationship with IBM possible.