Shaadi.com’s Parent Company People Group Looking to Back Media-Related Startups

Shaadi.com’s owner People Group is now looking to invest USD 25,000 to USD 2 million in media-related startups and peer-to-peer networks with early stage capital. Anupam Mittal, Founder and CEO of People Group has been an active angel investor with over 40 investments in companies like Zapstitch, IndiaCollegeSearch and Olacabs among others.

As per an ET report, Mittal had made an angel investment in digital marketing agency Interactive Avenues, which was acquired by IPG Mediabrands in 2013 reportedly for an amount of INR 350-400 crore.

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Earlier this month, the firm had announced its first investment in Flinto, maker of educational activity kits for children with participation from GSF Superangels and other investors for an amount of INR 1.8 crore. It is also planning for an IPO or taking part as a strategic investor. In 2006, it secured USD 18 million from WestBridge, Sequoia and Intel and now looking to exit these venture capital firms.

“We are talking to bankers and there is a lot of interest from strategic investors as well. By January or February we will take a call on it,” said Mittal.  Apart from Shaadi.com, its other businesses are Mauj, Mobango and Makaan.com.

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