Consumer electronics player and TV Video Game maker, Mitashi is set to release a smartphone in India that is meant for Senior citizens –The Mitashi PLAY Senior Friend. The smartphone caters to the needs of the senior generation like large font dialer, large font for storing contacts and reading messages, FM radio, SOS button for emergencies, color coded icons for seniors who cant read or write, dual sim and dual camera.
The Android KitKat smartphone comes with a 4 inch IPS screen, 1.2 GHz Dual Core Processor, 512MB of RAM, 4GB of in-build memory and is priced at INR 4999/-.
Commenting on the launch, Mr. Adnan Chara, Vice President – Gaming, Toys & Telecom – Mitashi Edutainment Pvt. Ltd., said, “A detailed market research done by us suggested that the senior generation, while being largely technophobic is also looking at their grand kids engaging actively on android platform and definitely want to get into the bandwagon – all they need is a little push! India has 5% of its population over the age of 65 and this in itself presents a big potential market.”