Delhi-based Alchemy’s LimeTray has closed an undisclosed amount in Series A funding round led by Matrix Partners with participation from Umang Kumar, CEO of Gaadi.com; Ankur Warikoo head (APAC) at Groupon; and Ankur Singla, CEO of Akosha. According to Founder & CEO of LimeTray, Akhilesh Bali, the company want to enable more and more restaurants to come online and solve critical business needs using its platform.
As VCCircle reported, Alchemy has already signed up over 200 restaurants, mainly in the Delhi-NCR region and provides back-end technology to restaurants. The firm manages their online presence, doing deliveries, manage their PoS and CRM systems, run their day-to-day operations, including ordering, online presence management and customer relationship management (CRM).
Matrix invests in companies at the seed, early and early growth stages and having a capital of INR 3000 crore. Last week, it had invested in a mobile social gaming company, Red Monster Games India Pvt Ltd. Apart from this, The firm had also made investment in Biscoot, MSWipe, Newshunt, Ola, Quikr, Traffline, Stayzilla and Woo among others.
“Restaurants are adopting a range of mobile-first technology at a rapid pace to solve their business needs be it discovery, dining experience, ordering, loyalty or restaurant management. The food-tech market is deep enough to have multiple winners. We share Akhilesh and Piyush’s vision for an Indian restaurateur’s needs and are excited about partnering with them on this journey to create a large company,” added Vikram Vaidyanathan, MD of Matrix India.