According to the latest Gartner report, Indian e-commerce market in Asia-Pacific region is expected to reach around USD 6 billion by 2015, growing around 60-70 percent per year and a increase over 2014 revenue of USD 3.5 billion. E-commerce sites are gaining 30 percent traffic from mobile and tablets and are seeing an increasing traction in shopping. Also, marketplaces, consumer product goods and food and beverages companies have started to make investments in mobile commerce.
As per Praveen Sengar, research director at Gartner report, “B2C (business to consumer) e-commerce leads the market in India, while B2B (business to business) is limited to organisations that drive online channels to integrate with their partners and distributors,”
“The digital commerce platform market is maturing; incumbent vendors are investing in building out their commerce platforms, and those in adjacent areas, such as search, order management and marketing — both through organic development and acquisition,” said Mr. Sengar.
Also, Digital companies will expand investments in personalization, digital marketing, Web analytics, big data and require working with competitors that offer marketplace sites and access to new customers, payment services to acquire global reach, or hosting services to achieve scalability and availability.
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