Ola, Indian cab-booking app is trying a new customer acquisition strategy on the occasion of Diwali. After offering 100% cash back, it has now come up with an option for sending Diwali gifts to loved ones across the country.
Users can plan to deliver a standardized Diwali hamper to their friends and family in other cities from the app. Users can pre-plan the delivery by making a request between the 16th and 18th of October or can request an instant delivery in less than an hour between the 19th and 22nd October.
The delivery can happen across 14 cities i.e. Mumbai, Bangalore, Delhi-NCR, Chennai, Pune, Jaipur, Hyderabad, Chandigarh, Ahmedabad, Indore, Lucknow, Surat, Amritsar and Ludhiana.
The company has tied with vendors across these cities for creating standardized Diwali hampers, which will include an assortment of dry fruits and a greeting card that will cost INR 490 including delivery. Ola plans to use a combination of its available fleet as well as delivery partners to meet the high demand anticipated for this initiative.
Sudarshan Gangrade, Vice President – Marketing, Ola said, “Diwali is more than a festival in India and is a time when people come back home to their loved ones and family. This is also a time when people share diwali gifts and greetings. We, at Ola, recognize this and help enable it for our consumers with Ola Connects. You can share a token of your love with friends and family across 14 different cities right from you smartphone.
This initiative is indicative of the versatility of our app to adapt to consumer needs and engaging with users, beyond the obvious. As a company focused on the Indian market, we understand the local nuances and enable delight through the mobile app. This initiative which is available in 14 cities makes it a national initiative making it possible for users across the country to get a consistent experience through the Ola app in every city of its presence. We invite more and more people across the country to use our platform to send gifts to their loved ones!”
The payment for the goodies shall be made via the Ola wallet. While the payment will be directly deducted from the Ola Money balance of the existing wallet users, the app will redirect new users to the recharge section before requesting a delivery. Users can recharge the wallet via debit / credit cards or net banking for a minimum amount of Rs. 490 for the delivery to be accepted.