[Updated] Snapdeal Celebrates April Fool’s Day in October; Gives Customer a Surprise of a Lifetime

A new tale has been added to the list of humorous stories available about the Indian e-commerce websites. Usually buyers complain about the products that haven’t been delivered, or sizing issues or not product not looking as shown in the image.

But, this time Snapdeal has scaled new heights of customer satisfaction (in a satirical way) by delivering something which the customer has never dreamt off.

Also Read: Flipkart’s Big Billion V/s Snapdeal’s Routine Offer: Customer De-Acquisition?

A Facebook post by Laxminarayan Krishnamurthy, a resident of Mumbai, said he did not believe his eyes when he opened the box of Samsung Duos smartphone which he ordered from Snapdeal. It contained a Vim Bar soap and a piece of brick instead of the phone.

The Facebook post by Mr. Krishnamurthy has been shared more than 18000 times already. On 27 October, Krishnamurthy commented on the post saying that it had been more than a week but Snapdeal had not resolved the issue. However, on 28 October, he commented saying, “Snapdeal has finally promised to return the money within 5-6 working days!!”

As shared by Firstpost.com, a spokesperson from Snapdeal has reverted back on the issue with an e-mail saying:
“Snapdeal has a robust customer addressal system in place, where we ensure that users have the best shopping experience on our website. In the said case, we deeply regret the mix up that inconvenienced our customer. As soon as the case was reported our team got in touch with the customer and the issue was resolved by making a full refund to the customer. We are investigating the origin of this issue and will get to the root of the cause to rectify this, so that it does not repeat itself in the future.”

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With day to day increase in our dependency on online shopping sites for almost everything, such incidents are bound to happen. It seems like a case where a seller decided to play a trick in the Halloween season at the expense of the marketplace. The online trade is touching all-time high and customer satisfaction should be the primary objective of all the online sellers, as with the ever increasing competition, customer acquisition is getting tougher by the day.


Two days later after the big goof-up from the Snapdeal, Hindustan Unilever Limited (HUL) made the most of it by en-cashing on the issue. The soap company decided to send Mr. Laxminarayan Krishnamurthy a Samsung Core duos phone with a letter that states:

“The pictures you posted online show that our brand was used in this incident. Vim is one of our iconic brands with some great consumer franchise. We felt bad about it, not to mention what you went through. Here is a small gesture from our side to cheer you up.”

This is such a sweet gesture from an Indian company who tried to build customer relationship in a unique and a subtle manner. Well at the end we can say, somebody’s loss is somebody’s gain.

  • satsurveys

    Hello friends,

    My wife and I had extremely harrowing experiences with
    SNAPDEAL and wish to draw your attention. First off, Snapdeal is a fraudulent
    online market that has dubious, wishywashy and non-uniform polices and the
    sellers on this website are pretty unscrupulous.

    My wife purchased Queen size comforters from Snapdeal website
    twice. On both the occasions, we found that the length of comforters was five
    inches shorter in length than what has been described on their website. We had
    to return both the items as it did not serve our purpose and had left us

    I purchased a large appliance from them and at least 3
    features described on Snapdeal website were missing in the product sent to us.
    The model number was correct but did not have the features described on
    Snapdeal website. The description of the appliance was purposefully exaggerated and was that of a
    high end model. After much deliberation, they accepted their mistake and agreed
    to take it back. I had to undergo the pain of getting it re-packed and delivering
    it to them through an ill-behaved courier agent of Snapdeal. I must mention
    that during my conversation with the customer care staff and a senior executive
    of Snapdeal for a grave mistake on their part, their response was indifferent,
    unprofessional and unapologetic. They tried to divert the issue initially by
    giving lame excuses trying to hoodwink me and were talking with airs. In the
    end, I wasted my precious time for 3 weeks trying to buy stuff, return them and
    get my money back.

    Please be aware that Snapdeal DOES NOT TAKE ANY
    THEIR WEBSITE. They can only offer countless apologies like ROBOTS but never
    genuinely help or compensate any loss caused by stating that a compensation
    policy does not exist. I am sure many of the Snapdeal agents would track this
    review online and counter argue that either these were few of the unfortunate
    cases or that such a incident never happened. In fact, I must state here that
    many of my office colleagues had bad experiences with Snapdeal and are unhappy
    with them. I have narrated my experience to all my relatives and friends who
    agreed with us that we have been unnecessarily harassed. We have decided never
    to shop from Snapdeal.

    Please avoid buying from Snapdeal at all costs.

    An extremely aggrieved customer.

  • Mithun

    I too had a similar experience recently. Snap deal sent me baby diapers in place of Glucose monitor. On top of that they refused to pick up the wrong consignment from door step. This was the first and the last order with snap deal… better to stick to amazon and flipkart…

  • Mounish Ambaliya

    Snapdeal is a Marketplace, and am sure some of its vendor would have played the trick.
    Lucky guy would get the refunds as well as received a gift from Hindustan Unilever.. :) Ecommerce is Harsh…

  • sameer

    This issue is sorted out snapdeal refunded full amount to Mr.laxminarayan krishanamurti & surprisingly Hindustan Unilever Mumbai gifted same mobile phone along with 2 liquid vim bottles. since this snapdeal=soapdeal news got viral & indirect advertisement of vim bar.

  • Vikas Sharma

    I wish to understand – 1.Was it cash on delivery ? 2.Did the customer open the packing in front of courier fellow ? If that is the case then some cheap vendor played trick and snapdeal should take precaution before partnering with vendors. If if was not cash on delivery and customer also did not open in front of courier fellow then any thing is possible.This is just a discussion without blame on any one. Also e commerce portals should tie up with courier companies that henceforth deliver and let the consumer open the parcel and verify.In case some servant is there who is not authorised to open the parcel then scheduled the delivery accordinglly.This is all learning and improve for all

  • Amit

    This is not correct snapdeal is very good in making promise , sometimes these type os fraud customers which spoils the image of company like snapdeal

  • Fanendra

    This is a clear case of deliberate defamation. Please check the packing there is no sign of soap on upper side of the packing however it is visible in sides of the cartoon. There is no chance that it hasn’t been toppled once up side down. #Vendetta

  • Karan

    This must be a non-sense done by some stupid seller which has directly caused defamation to Snapdeal. As is rightly mentioned in the post, “The trick is played at expense of marketplace”. Moreover, the buyer should have also behaved rationally here. Instead of directly pointing out Snapdeal as “Fraud”, the buyer should have given time to Snapdeal to atleast investigate the scenario. End of line, Snapdeal would obviously have taken an action here!

  • Shikha

    This is just a case of deliberate defamation i feel!

  • http://about.me/nirajbariya nirajbariya

    Snapdeal make a joke of flipkart earlier and now they become joke. But, In a big ecommerce business it happens. #Justsaying !