Alibaba’s Alipay Launches ePass to Help Overseas Companies Sell in China


Alibaba Group affiliate, Alipay has announced that it introduces a payments and logistics-service named ePass, to provide Western merchants a direct online sales channel to Chinese consumers. Through this service, Chinese consumers can purchase goods directly from retailers’ existing, stand-alone e-commerce websites in their home markets.

According to Alizila, by using ePass, merchants “can easily use our infrastructure to tap into the China market,” said Jingming Li, president and chief architect for Alipay U.S. With China Smart Logistics, “they don’t have to worry about international shipping, they can just ship to a freight forwarder in their home country, making it just as easy to sell to China as it is to sell in their core market.

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ePass merchants also have access to Alimama, that includes Alibaba Group’s B2C and C2C shopping websites and Taobao Marketplace, and shopping search engine eTao.

Also, the service does not require merchants to join a Chinese marketplace or translate their existing online shops into Chinese. The cost of ePass to merchants depends upon what services they use, Li said. Alipay typically receives a percentage of total transaction volumes. “If [merchants] want to receive more services” such as shipping, “the percentage would be higher,” he said.