Telecom service provider Uninor is expected to invest INR 1.1 crore over seven months along with an association of mobile operators and related companies like GSMA to take mobility to the rural women. Uninor has taken this step to bridge the digital gender gap, as only 29% women in India’s rural areas own a cellphone compared to 76% men.
The company aims to increase women’s access to the use of cellphones and also plans to introduce “Jodi” pack, in which one SIM goes to the male member of the family and the other to the female member. GSMA will invest INR 42 lakh while Uninor will provide the remaining INR 68 lakh for this project.
Last month, the company had launched this scheme in 87 villages of Aligarh district in Western UP, in which 40 women participated in the exercise for piloting this phase. Under the project, the company plans to sell 6,000 connections every month.
Recently, Uninor’s Book a Smile campaign at over 100 locations across the 6 operating circles of the company and the corporate office. It collected close to 10,000 books that will be distributed among children to spread awareness and empathy for others with limited access to education and resources through the network of partner NGOs.
The company had also launched vocational & occupational education and skill training to empower young men & women for build a career of their own.