In order to increase its user base globally, San Francisco-based company, Twitter Inc. is speeding up its partnership deal with television channels in India. This move is expected to help Twitter, as it increases the conversation around hit shows and helps the channels by getting new viewers to tune in.
The channels are also using Twitter to discover more audiences for their shows, for instance shows like Roadies, Bigg Boss, Jhalak Dikhhla Jaa etc. promote tweeting to boost viewership.
Image Source: Blackdog Promotions
“Second-screen devices such as tablets, smartphones and ultrabooks are likely to be the principal force behind social TV experiences. TV and video content providers such as cable companies have a great opportunity to target heavy users with social TV in order to reduce potential churn,” Michael Gartenberg, research director at Gartner, said in a note.
Apart from this, Twitter Inc. has announced yesterday that it plans to raise USD 1.3 billion in its first debt offering by issuing convertible senior notes. The company plans two offerings worth USD 650 million, half the debt will be due in 2019, and the other half in 2021.
Till now, Twitter has made around 41 acquisitions. It is consisting of 110 members in its team and having total capital of USD 1.2 billion.
Twitter Q2, 2014 report showed continued user growth with an average of 271 million monthly active users (Of the total, 211 million active users were mobile), an increase of 16 million users, or 24 percent year-over-year.
Recent Updates: Later this year, Twitter users can expect to find a ‘Buy’ Button in tweets to enter their billing and shipping information for purchasing products on Twitter.
Twitter has recently introduced new product experiences, launched new web profiles with a number of new advertiser tools, continued the international expansion of its advertising products. The firm has also acquired three companies as Gnip, TapCommerce and SnappyTV.
Last month, It rolled out its analytics dashboard to everyone and users can get access by visiting analytics.twitter.com as well as acquired New-York based password-sharing startup Mitro for an undisclosed amount. Also, the company had acquired San-Francisco-based payment startup, CardSpring native mobile advertisement startup Namo Media for a deal amount of around USD 50 million.
It is expecting a planned revenue of USD 1,310 million to USD 1,330 million along with total expenditures in the range of USD 330 million to USD 390 million for the full year of 2014.
Earlier, the company had launched ‘Pay By Tweet’ service with American Express and‘Keyword-Targeting ad feature’. Last year, it had partnered with WPP to increase its advertising revenues and offers text based password recovery service.
The company had also added a new video-sharing feature on mobile with two of the World Cup advertisers, Visa and Adidas.