Indian online marketplace, Snapdeal has tied up with Mapmygenome India to offer DNA Testing Service. With this service, consumers will be able to order personal genomics tests, which will help them identify the ideal lifestyle for them to lead a healthy and fit life.
Mapmygenome uses state-of-the-art technology to decode and understand an individual’s DNA and provides actionable steps for individuals and their physicians towards a healthier life. The brand offers a variety of mapping tests – such as Genomepatri™, CardioCardiomap™, Oncomap™, Gynaecmap™, Brainmap™, etc.
Image Source: Fast Company
Talking about the partnership, Anu Acharya, CEO of Mapmygenome, said, “This is a partnership of two pioneers in India, offering customers the best possible user experience in their quest for better health. Personal genomics now gets more personalized. This partnership will help consumers snap out of status quo and do something proactive about their health.”
Health & Wellness category on Snapdeal.com has seen 20% month-on-month growth in the last 6 months. With an assortment size of over 22,000 products, Snapdeal.com offers Health and Wellness products across a diverse range of categories including nutrition products like sports nutrition, vitamins, Ayurveda and organic products, etc., and other products related to heart & blood pressure, sexual wellness, diabetic care, respiratory care, etc. Further, Snapdeal.com is forecasted to cross USD 150 million in sales in Sports, Fitness & Health categories by the end of this fiscal year.