After making an investment in the e-commerce company Snapdeal, now Tata Sons’ chairman Ratan Tata has invested in online jewellery retailer Bluestone. The amount has not been disclosed yet. “An investment by Ratan Tata who has been at the helm of India’s most successful and respected conglomerate is a validation of our approach in building an innovative brand that is disrupting the jewellery market,” Bluestone’s Kushwaha told TOI.
Bangalore-based company, Bluestone is a venture of IIT graduate Gaurav Singh Kushwaha and Vidya Nataraj. It sells jewellery targeted at women buyers with its own manufacturing, designs and delivery functions. It’s existing investors are Accel Partners, Kalaari and Saama Capital. Recently, the firm had secured USD 10 million in Series B and USD 5 million in Series A round. The other player also included in this space is Caratlane.com, which is backed by Tiger Global.