Mobile, Technology

Apple to Shut Down Music Streaming Service ‘Beats’

beats 1

Apple will soon be shutting down music streaming service Beats Music, which it had acquired in May this year, per TechCrunch’s Josh Constine. The company has already started moving its employees to other projects. Also, there are speculations saying that Apple might revamp the streaming service but will discontinue the brand name.

Initially, the deal was marked under the tag ‘Talent acquisition’ and it was mainly done to pick the headphone business. But, it was seen running as a side music streaming service parallel to iTunes.

However, this time the new iPhone’s (iPhone 6 and iPhone 6plus) did not come pre-installed with the Beats Music app. Also, the new Apple smartwatch also featured some remote app instead of Beats Music, thereby creating doubts. The analysts are hoping to see a new version of Apple music services, syncing both the available services.

Beats was launched in 2008 with an aim to provide quality headphones, devices and services. It is a venture of Dr. Dre (artist and producer) and Jimmy Iovine (Chairman of Interscope Geffen A&M Records). The company has partnered with some of the major brands such as HP, Chrysler Group and HTC Mobile.

It is one of the most sought music streaming service and has a user base of 800 million. The Beats headphones and earplugs are popular accessories and were already a part of Apple retail stores at the time of acquisition. The major rivals of Apple in this space include Spotify and Google Music.

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