Microsoft to Do Away with ‘Nokia’ Branding from its Products

microsoft-copyAccording to a newly leaked internal document, Microsoft is planning to put out ‘Nokia’ name in its mobile products. The company says upcoming Nokia Lumia devices are expected to be branded as just ‘Lumia’.

For its Windows Phone branding, it will reportedly use Windows logo instead of  Windows Phone logo, as per a Business Today report. Microsoft had acquired Nokia handset’s business for more than USD 7.2 billion in April and renamed the company as Microsoft mobile.

As part of the deal, it had planned to use Nokia to continue promoting its devices and services company, but Former Nokia CEO Stephen Elop, currently the head of Microsoft’s devices group, said that, “He didn’t see the Nokia name sticking around for long at Microsoft. Nokia as a brand will not be used for long going forward and that work was underway to select the go-forward smartphone brand.”

In Related News: The company is planning to acquire the maker of one of the famous video games, Minecraft for approx. USD 2 billion. Microsoft, till date, has given no indications towards considering video gaming as its core business. However, this is one of the rare multi-billionaire acquisition to be done by CEO Satya Nadella.

Yesterday, Microsoft had announced that the software company is passing its official Twitter handle to Facebook later this month for the social network’s own Messenger service. Microsoft’s Windows Live Messenger is shutting down from October 31st, after then users will need to use Skype, bringing an end to 15 years of the service.

Earlier, Microsoft Ventures had made investments in around 9 companies including Watchup, Zula, Ranku, Sky Giraffe and others. It is also planning to launch a cyber-security-focused program in collaboration with Jerusalem Venture Partners.

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Apart from this, Microsoft is also planning to set up its first cloud data centre in India, as according to Gartner, public cloud services market in India is expected to grow from USD 423 million in 2013 to USD 1.3 billion in 2017. Last month, according to a report by Synergy Research Group, Microsoft and IBM are growing faster than Amazon Web Services, with 164 percent and 86 percent revenue growth rates over the past year.

In January this year, Microsoft in collaboration with 10 prime engineering institutes of India had launched Academia Accelerator.

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