Yahoo recently acquired an Indian start-up, Bookpad for a deal amount of USD 8.3 million and now a Delhi based SaaS start-up Wingify has bought a US-based company Concept Feedback, which offers actionable website feedback from experts in design, usability, and strategy. Feedback is a community of 26,000+ designers, which provides website design, usability, copy, strategy, and other aspects feedback to brands with an ability to convert business online. Concept Feedback was founded by Founder & CEO Andrew Follett in March 2009.
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The deal amount and other terms & conditions are still undisclosed. Post this acquisition, Aligning Concept Feedback with VWO and IdeaFactory will bring an endless supply of new ideas, best practices and expertise from carefully vetted design and testing experts to the table for VWO’s customers. Having website optimization ‘always-on’ democratizes the process, allowing businesses of all sizes to have the same success as those with massive marketing budgets.
This marriage of A/B testing and expert UX / web design feedback will benefit both the Concept Feedback community of 26,000 users and VWO’s 3700+ customers, said Chopra.
Wingify was launched in 2009, as a venture of Paras Chopra, is known for providing a website testing platform called Visual Website Optimizer (VWO). The platform analyzes web activity in order to increase conversions and used in 75 countries by close to 4,000 companies – including Microsoft, General Electric, and Rackspace.
As part of the acquisition, Concept Feedback’s offering will be gradually integrated with VWO, with Concept Feedback continuing to operate independently. Concept Feedback aligns with VWO’s flagship feature, the IdeaFactory; a curated library of more than 300 testing ideas and case studies for website optimization and conversion tracking. It will provide a similar functionality, enabling VWO’s customers to tap into expertise and new ideas from thousands of UX designers.