The Hindustan Times has thrown an online punch at its rival Times of India on Youtube in a video called ‘The Eternal Crybaby’. The former is running an online mailer campaign called the Moaning Baby with other media agencies to give its competitor a blow. Check out the video below to know it all
HT says that its offices had started receiving calls from readers from across the national capital region (NCR), complaining about not receiving HT copies suddenly.
Above is the poster HT is circulating online
The HT’s circulation department, which began a trail from the press to the reader, stumbled upon a fact: a group of people were descending upon various distribution centers early in the morning, and buying up thousands of copies of HT, sometimes at more than double the cover price. The company is now asking public the question who could have benefited from this act?
iamWire Take: Stop fighting, Save Paper and Go Online!