The companies will work together on emerging products and technologies that will be developed for the fashion-oriented consumer. In addition, Fossil Group will work closely with Intel Capital, Intel’s global investment organization, to identify and evaluate co-investments in emerging technologies to accelerate industry innovation and stay at the forefront of the wearable consumer trend.
As per the Tech Times, Intel’s announcement comes just after the company unveiled its MICA luxury smart bracelet at IFA 2014. MICA, which stands for My Intelligent Communication Accessory and targets women with its bejeweled design, will also be debuted at the upcoming New York Fashion Week.
Last month, Intel announced a collaboration with SMS Audio, a company founded by rapper 50 Cent, to develop BioSport biometric earbuds and also unveiled the Core M processor at IFA 2014, which will allow laptop computers to come in very thin, fanless designs.
Also, it had made investment in wearable technology start-up company Thalmic Labs, the manufacturer of a fitness band. After launching hybrid PC range combining both Android and Windows, Intel has released a social app for Android and iOS named Pocket Avatars.
Kosta Kartsotis, Chief Executive Officer of Fossil Group, commented: “We are very excited about collaborating with Intel and working to develop the next innovation in the emerging wearable technology space. Combining our fashion lifestyle brands with Intel’s expertise in technology, hardware and innovation will position us to be a leader in this segment.”
The other players in this space includes Samsung, Sony and LG, with Apple widely expected to unveil its entry into the industry on its upcoming Sept. 9 media event.