Flipkart Introduces American Smartwatch Brand ‘Martian’ in India


After tasting success with exclusivity with Motorola, Flipkart has now launched the US brand Martian Notifier line of smartwatches, exclusively on its platform. The initial price has been set at INR 9, 999. At present, there are three variants available on the site, two for men and one for women.

The analog smartwatch gives the wearers the ability to receive real-time alerts and notifications on their wrist –including caller ID, texts, Facebook, Twitter, Weather and email. It is compatible across all major platforms and comes with a one year warranty.

“Wearable technologies have emerged as the next big consumer electronics category in the Indian market. We understand our customers need for more personalised digital experiences,” said Michael Adnani, VP – Retail & Head – Brand Alliances, Flipkart.

Also Read: Wearable technology market trends and scope in the coming years

Commenting on the opportunity in India for wearable tech, Jeffrey Hsieh, CEO of Martian Watches said that Consumers in India are looking for wearable technology that melds well into their daily lives with a personalized digital experience.  “India will be a specific focus market for Martian – and the Notifier line is just the beginning of fashionably smart watches that Martian will launch in India,” added Kartik Iyer, Regional Head – Asia and Middle East for Martian Watches.

Martian Watches™, a USA-based developer of fashionable smartwatches is best known for their two lines of smartwatches, Martian Voice Command and Martian Notifier. The Martian engineering team has an extensive history in Bluetooth development, having created the world’s smallest system-on-chip solution for Bluetooth wireless systems.