E-learning, within last few years, has given entrepreneurs an opportunity to focus on specific niche categories in this space. Following these lines is the recently launched Hyderabad based startup, EdPrep, which aims at helping people in strengthening their English vocabulary.
An initiative of IIT Roorkee graduate Apoorv Bhargava, Edprep utilizes learning technique called Mnemonics to create a visual image for all the words such that it is easier to remember the word-meanings. Where students can use content to prepare for competitions like GMAT, SAT, CAT, etc., professionals can use it to prepare and present speeches in a better manner.
“It takes hours to remember difficult vocabulary. Students can learn the word lists in faster manner with this technique,” said Apoorv. Also, this helps them understanding the impact of the word and make them a part of their day to day language, instead of just cramming them for exams.
If talked about the opportunity in this space, then according to Apoorv, there are over 600 degree granting institutions and more than 26,000 affiliated colleges. Even if a small percentage of students are looking forward for improving English vocabulary, there would be over 300,000 students looking for quality content. However, the platform is still struggling to increase user engagement on site and is looking forward to a ‘word of mouth’ popularity.
All content is currently available for free while the founder is focused only on developing more content and creating awareness about the site. Apart from using social platforms like pagalguy, gmatclub, etc., schools and coaching institutes are being approached to conduct demo session. When asked about funding, he said,” More than funds, I would need enthusiastic people to work with.”