Mobile, News

Blackberry Plans to Introduce One ‘Unconventional’ Device Every Year


After launching Blackberry Passport in India for INR 49,990, the Canadian company now wants to release at-least one “unconventional device” per year. The smartphone was launched last week internationally and it is available for pre-order from yesterday (till 10 Oct.) exclusively on Amazon India.

BlackBerry device chief Ron Louks told to Reuters that the company wants to take some risks, and plans to introduce at least one unconventional device each year and one device already has in works.

When it comes to design and being a little bit disruptive, we want that ‘wow’ factor,” Louks said. “Not all of the products will have it, but we definitely have opportunities.”

The market availability and date of launch for the unconventional device is still undisclosed but according to CEO John Chen the company looks to show off some new products Feb. 2015 at Mobile World Congress in February.

Also Read: Blackberry announces low cost smartphone Z3 — another sign for the company’s struggle to survive?

Apart from this, the company had taken about 200,000 orders for the Passport device, which went on sale Wednesday and sold out on Inc within six hours.

Given the receptivity for the Passport, I know that we’ll have at least another generation of that device,” said Chen. “I also carry very high hopes for the Classic, and I’ve spoken with a lot of people that want it … so I think we will have another iteration on that, and there will be a new concept device too.

Also, the company plans to launch Blackberry Classic smartphone that is expected to be available later this year.

Image Credit: Gadgetandprice

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