Mobile – A Start Up to Help Improve iOS App Search Rankings

AppmindConsidering the easy availability of smartphones of all ranges and ease of downloading the apps with cheaper data plans, many app developers are trying to cash in the opportunity. However app discovery continues to be a big challenge., is one such startup, aiming to help the iOS app developers in easing out their task and increase the app discover-ability in the Apple app store.

Based in San Francisco, it is a self-funded initiative of Alex Rosenberg and Bill Campbell. Its USP is the ability to reveal any iOS App’s hidden Keywords and help improve App Store Search Rankings.

It allows to Search for Any App’s Active Keywords, Track Search Positions and Analyze Competitors. It offers services to Translate Keywords into App Store’s Most Popular Foreign Languages and get Real-Time Email Notifications about Search Rankings.


The founders currently offer a freemium model which includes a free 7 day trial and afterwards a monthly plan for USD 9.99. And it competes closely with, a similar startup in the App Store Optimization space.

The app downloads in India is likely to reach 9 billion by 2015 as per a recent joint study done by Assocham and Deloitte. Also, the increasing social media campaigns have generated the need to create appropriate apps for each market. However, with Android apps getting more popularity in a market like India, it would be great if founders can extend this service to other operating systems too.

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