Apple acquires Digital Magazine Platform Prss

Apple has acquired Dutch digital magazine platform Prss, launched about a year ago at TNW Conference USA which helped publishers to create i-Pad compatible magazines. The deal amount is still undisclosed. The employees of Prss are employed by the Apple as well as startup’s talent and resources is expected to be rolled into Apple’s iBook Author tool. This tool helps in creating digital books for Apple’s iBook ebook storefront and will work with Prss to create digital magazines for the Newsstand app.


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The acquisition was first reported by iCulture which reports the deal from a knowledgeable source. Apple has also confirmed the acquisition in a statement to Tech Crunch:

Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.

Apart from this, Apple will soon be shutting down music streaming service Beats Music, which it had acquired in May this year.

Recent Updates: After unveiling iPhone 6 and iPhone 6 Plus, now Apple had released a detailed support document for moving photos, music, documents etc. from your Android phone to iPhone.

See Also: Ahead of Official Launch, iPhone 6 is Up for Sale on eBay India for over INR 80,000

According to a recent analysis conducted by The Telegraph, Apple and Google are the most valuable brands in the world  – worth nearly USD 117 billion and USD 107 billion respectively. Even with its limited product portfolio, Apple still beats Google in terms of brands valuation.

The Cupertino, California-based company is also planning to unveil a 12.9-inch version of its iPad in early 2015. Apple had also announced its plans to launch a new platform for using its iOS devices as smart home controller. It is also expanding its iCloud storage services to store and sync files of any type for iCloud.

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Image Credit: Tech Crunch