Apple has acquired Dutch digital magazine platform Prss, launched about a year ago at TNW Conference USA which helped publishers to create i-Pad compatible magazines. The deal amount is still undisclosed. The employees of Prss are employed by the Apple as well as startup’s talent and resources is expected to be rolled into Apple’s iBook Author tool. This tool helps in creating digital books for Apple’s iBook ebook storefront and will work with Prss to create digital magazines for the Newsstand app.
Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.
Apart from this, Apple will soon be shutting down music streaming service Beats Music, which it had acquired in May this year.
According to a recent analysis conducted by The Telegraph, Apple and Google are the most valuable brands in the world – worth nearly USD 117 billion and USD 107 billion respectively. Even with its limited product portfolio, Apple still beats Google in terms of brands valuation.
The Cupertino, California-based company is also planning to unveil a 12.9-inch version of its iPad in early 2015. Apple had also announced its plans to launch a new platform for using its iOS devices as smart home controller. It is also expanding its iCloud storage services to store and sync files of any type for iCloud.
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