According to the eMarketer‘s latest forecast, Asia-Pacific region got second rank in social network ad spending share worldwide. It is expected to exceed USD 5 billion this year with an increase of more than 53% over 2013 spending levels. The report estimates that, nearly three in 10 paid media dollars taken in by social sites is expected to come from Asia-Pacific this year and will account for 12.2% of digital ad spending higher than their share in the UK.
By the end of the 2016, around 16.1% of digital ad dollars in the region to go toward social networks (USD 8.60 billion). It will be basis on both worldwide and local trends in the economy, technology and population, along with company-, product-, country- and demographic-specific trends, and trends in specific consumer behaviors as well as from a variety of research firms, government agencies, media outlets and company reports.
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According to comScore’s last year release, the Indian C2C advertisement site OLX has emerged out as the top advertiser in India in terms of both display ad spending and number of display ad impressions. OLX is succeeded by Amazon, followed closely by Google and Jabong. Also, in Q3 2013, more than 96 Bn ad impressions were delivered across websites in India, with over 3900 advertisers running online ad campaigns.