Business, Ecommerce

After Tata, Snapdeal Continues Tie-up With Brands: Here is a Summary of its Busy Week

Snapdeal continues with its strategy to bring  major brands on its platform. Below are some of its recent and upcoming tie-ups.

Alibaba In Talks With India’s Snapdeal to Enter in India

Chinese e-commerce company, Alibaba is in talks with online retailer Snapdeal, to make entry in Indian market. Alibaba raised USD 21.8 billion from the initial public offering (IPO) at a valuation of USD 168 billion, is discussing a potential investment in Snapdeal.

If the deal succeeds, then Alibaba will directly compete with online marketplace Flipkart and Amazon, which recently secured USD 2 billion to fuel its expansion in India. After acquiring its competitor Myntra in May, Flipkart had also raised USD 1 billion in a fresh round at a valuation of over USD 5 billion, to scale up its operations.

Moreover, as per a report by IBT“India is a huge opportunity for Alibaba,” one of the sources told ET. “Eventually it will look at entering the business-to-consumer space in India and talks are on.”

Snapdeal tie-up with Mahindra & Mahindra

After books, mobiles, sundry electronic items and clothes, now Snapdeal has made tie-up with Mahindra & Mahindra on Thursday. With this, it has started accepting prebookings for SUV Scorpio, reports ET. The new Scorpio, will be unveiled on September 25 and customers can book the Scorpio on Snapdeal by paying Rs 20,000. They can then go to a dealer to make the full payment and take delivery.


It is a win-win deal for both. In the last couple of years, customer centricity is central to whatever we did and we have taken a series of initiatives around it. This is one more step in that direction,” said Vijay Nakra, senior VP — sales and customer care, M&M’s automotive division.

Tata Group promotes Croma on Snapdeal

Lately, Snapdeal and Tata are seeming like best buddies. First Tata Value Homes partnered with Snapdeal to launch the real estate vertical of the e-commerce player, then Ratan Tata himself made an investment in the company, and now Tata Group promoted electronics retail chain Croma and Tuesday entered into a strategic partnership.

Currently, Snapdeal has 50,000 sellers already and its goal is to have a million sellers in next three years. Based on the current run rate, it is going to be a INR 100 crore business in the next 12 months. It expects to reach about 6,220 crore in gross merchandise sales by this financial year, and profitability the year after.

See Also: Traders Move Against Ecommerce Portals for Selling Below Purchase Price

Snapdeal enters into Gourmet category with Celebrity Chef Sanjeev Kapoor has tied up with celebrity chef Sanjeev Kapoor to announce their foray into an all-new “Gourmet Category”. Snapdeal presently has close to 500 diverse categories listed on its website, such as- Hotel and Catering supplies, Mobiles and Tablets, Fashion and Lifestyle and Automotive to name a few.


Talking about his latest venture with, Chef Sanjeev Kapoor said,We have been dealing with Snapdeal at a strategic level with our brand WonderChef which has seen huge success on the portal. We wanted to then take the relation to it’s logical progression to further touch the lives of culinary aficionados. All my endeavors are in line with the aim to glorify the richness of our food culture and to keep alive the traditions of the Indian kitchen. It is always important to understand the pulse of the market. I am delighted with this new association with which will now enable people across the country to order products like snacks, confectionery, international groceries, exotic dry fruits and nuts at their doorstep just with a simple click of a button”

At, consumers can now shop for an assortment of food products and beverages including ready to cook/eat items, spreads and jams, wide range of Indian and international groceries, confectionery, chocolates and desserts across plenty of brands. With this category Snapdeal endeavors to provide for all the cooking requirements in a household.

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