Google has launched Android One smartphones in India with starting price of INR 6399 (~USD 105) in partnership with local companies such as Micromax, Karbonn and Spice Mobiles.
The Google project, Android One, is a reference platform used by device makers to develop and produce low-cost smartphones which supports Google’s latest software. Google began this Android One project in 2013 and hopes to spend more than INR 100 crore with its partners on advertising and marketing for the USD100 smartphone.
However, as per NextBigWhat report, Android One smartphones will be sold on Flipkart, Amazon and Snapdeal today starting 3.30 pm and through offline distributors later (Snapdeal is launching Karbonn Sparkle V at INR 6399). The company also said they will provide software update for 2 years for all Android One devices and announced partnership with Qualcomm.
In order to making mobile Internet more affordable in India, Bharti Airtel and Reliance Communications are also planning to offer bundled data plans with the Android One smartphones. Other telecom service providers are also expected to join hands with Google to provide this scheme, as per ET report.
According to research firm IDC, 18.42 million smartphones were shipped in the second quarter of 2014. This quarter Samsung reported a market share of 29%, while Micromax holds 18% and Karbonn holds 8% shares respectively.
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This year, Google has acquired around 23 companies in which Nest Labs’s deal for USD 3.2 billion was largest in Google’s history. It has made investment in 29 companies, till now. Google had secured a total funding of USD 25.1 million. It having 49,000 employees in its current team.
Recently, Google had launched Fit Health data Platform, Android Auto, TV, One and Android Wear at I/O conference 2014.Category Internet Mobile News