Android One Smartphones Launched in India; Airtel, Reliance Jump in to Offer Data Packs

Google has launched Android One smartphones in India with starting price of INR 6399 (~USD 105) in partnership with local companies such as Micromax, Karbonn and Spice Mobiles.

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The Google project, Android One, is a reference platform used by device makers to develop and produce low-cost smartphones which supports Google’s latest software. Google began this Android One project in 2013 and hopes to spend more than INR 100 crore with its partners on advertising and marketing for the USD100 smartphone.

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However, as per NextBigWhat report, Android One smartphones will be sold on Flipkart, Amazon and Snapdeal today starting 3.30 pm and through offline distributors later (Snapdeal is launching Karbonn Sparkle V at INR 6399). The company also said they will provide software update for 2 years for all Android One devices and announced partnership with Qualcomm.

In order to making mobile Internet more affordable in India, Bharti Airtel and Reliance Communications are also planning to offer bundled data plans with the Android One smartphones. Other telecom service providers are also expected to join hands with Google to provide this scheme, as per ET report.

According to research firm IDC, 18.42 million smartphones were shipped in the second quarter of 2014. This quarter Samsung reported a market share of 29%, while Micromax holds 18% and Karbonn holds 8% shares respectively.

Recent Updates: To power its Project Ara modular smartphone project, Google has made partnership with Chinese mobile-internet  ’System on a Chip’ (SoC) solution provider, Rockchip.

To bring more business to Google’s Chrome OS platform, Google and Citrix had made partnership in April 2014, and now has launched the latest version of their joint product named Citrix receiver for the Chrome OS.

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Google has confirmed its new plans for both YouTube and Google Play Music: YouTube is set to launch a ‘ YouTube Music Key‘ service and Google Play Music All Access is going to be rebranded as Google Play Music Key.

In order to allow developers and advertisers to promote their apps on Google Search and YouTube, the company introduced 3-Step app install ads.

Google might soon be launching some of its services with child-centric version to provide kids with their own Google account.

Google has acquired photo app, Jetpac that helps users to collect pictures from different social networking sites to create city guides, for an undisclosed amount.

Google is launching a USD 1 million project to design and build a kW-scale power inverter, for transforming renewable energy including solar energy and wind into a suitable power source for home and vehicles.

This year, Google has acquired around 23 companies in which Nest Labs’s deal for USD 3.2 billion was largest in Google’s history. It has made investment in 29 companies, till now. Google had secured a total funding of USD 25.1 million. It having 49,000 employees in its current team.

Recently, Google had launched Fit Health data Platform, Android Auto, TV, One and Android Wear at I/O conference 2014.

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