In order to accelerate its Creative Cloud App development via a new Creative SDK, Adobe has acquired New York based photo editing platform Aviary. Post acquisition, the team will continue to provide its existing tools and services. Financial details are yet to be disclosed.
Currently under development, Adobe Creative SDK is a software library that enables developers to tap into Adobe’s creative technologies to build mobile apps and drive new connections between mobile devices and Adobe Creative Cloud desktop applications and services.
Examples include Adobe Photoshop Mix, a recently launched mobile app for iOS, which utilizes these new APIs and uses offers some of Adobe’s imaging technology for applying Photoshop looks and compositing images.
Aviary was founded in 2007 to put professional-quality photo editing tools within thumbs-reach of everyone. Aviary has since received more than USD 19 million in funding from investors such as Spark Capital and Bezos Expeditions. Also, it claims to had more than 100 million downloads to date.
As mentioned in the blog of Aviary’s CEO Tobias Peggs, co-founder Scott Belsky, will serve as Adobe’s VP of Products and Community and will work along with Govind Balakrishnan, Adobe’s VP of Product Development for the Creative Cloud Ecosystem.
“While ensuring no interruption to Aviary’s developer community, or their apps’ users, we plan to add additional components and services for developers to incorporate – such as the ability to save creations to Creative Cloud in Adobe file formats, access Photoshop technology, and connect creativity across devices using the Creative SDK,” added Tobias.
Also, as stated by Scott Belsky, vice president of Creative Cloud Ecosystem & Behance at Adobe, this is great news for developers because thousands of mobile apps will have the opportunity to become compatible with industry-defining desktop tools like Photoshop CC, as well as new Creative Cloud services.