Image via Gurumarket.com
With a user base of more than one million, presence across 30 countries and availability across almost every device- makes YouTube one of the most preferred marketing vehicle for the entrepreneurs of Gen C-the generation of today’s connected consumers. In the past few years, from a portal to share videos, YouTube has taken the position of a SEO tool, and a platform to reach the target audience, especially the Youth.
So, how can young businesses use it to push customers to their websites? Here are a few of ways:
1) Floating advertisement campaigns: Advertisements, for long, have been considered as the best medium to create a brand image. They not only create better reach and awareness among consumers, but also leads to better conversion ratio. Wherein televisions and radio are still a popular mode, YouTube, due to its wide reach to a potential consumer base, has become the preferred medium.
Few days back, Cashkaro launched its first TVC, which intends to highlight Cashback as a concept by using humorous incidents depicting a person’’s desire for getting Cashback in all scenarios. The ad shows scene at a temple, a Pandit performing the Aarti while a devotee is expectedly waiting for prasaad. In return, he puts a ten rupees note in the Aarti thaal and takes one rupee back as the cashback. The video got instantly popular and hit 20,000+ views in less than 24 hours of launch.
Similarly, with its recent video, Zivame, the online multi-retailer brand for lingerie tried to bring forward the bold women of current era. At the same time highlighting how Zivame can be the first choice to break many taboos prevalent in the Indian society.
Others already in the league include-Flipkart, OLX, Homeshop18, Cardekho,… well the list is long.
2) Live product demonstrations or featuring DIY tips: When a company creates a product, it understands how it works. But what about the consumer? Showing door to door live product demonstrations is hectic as well as a daunting task. Also, it’s not a feasible and an accepted mode for the current generation.
Introducing youtube videos and linking them back to the site, is a medium which can do all at once for you. Mainly the e-commerce companies associated with handicrafts and jewellery or those creating apps for various purposes use YouTube in this manner.
3) Creating VLogs for the work day: Curiosity lies in human nature and it increases most in order to see what is happening at the backend. For example, an e-commerce company can create a Vlog on actually how a product is packed, shipped and delivered to a consumer’s doorstep.
Creating Video blogs showing a company’s entire day at work or a backend process, can increase consumer interests in the company products/services. Also, this engages audience directly with the company’s workforce, at the same time increasing their trust on the process.
4) Posting ‘How To’ Videos about product/service/industry: YouTube is regularly being searched by millions for various kinds of How To videos. It’s a regular source for many individuals to learn even basic activities of their day to day life. For example-cooking, taking care of kids, and more.
Instead of directly showing your own products or services, creating content around the industry you are in, can generate more benefits. Suppose, you are an online portal offering e-learning courses. Creating short educational videos, explaining a simple concept and then linking it to your site at the end, can do wonders.
5) Creating Video Contests: Last but not the least, it’s an interesting way of using YouTube for marketing your product or website. For example, an online marketplace offering products in various categories can create contests such as guessing the closest price for a product. This is one of the best ways where you can build brand engagement, and at the same time, create a buzz around your product or service for free.