Xiaomi is expected to stop selling the Mi 3 smartphone to focus on upcoming Red Mi 1S handset. On Tuesday, Chinese handset maker released the Red Mi 1s smartphone at a marked down price of INR 5,999 from INR 6,999, which will go live on September 2.
As per TP report, Manu Jain, the country head of Xiaomi India, said that:
“Over next few weeks, we will focus on Redmi 1S, and Mi 3 wont be available. We will take the final call after few weeks, once we have more visibility / data points.”
Till now, the company had sold over 95,000 units of Mi 3, the real reason behind the discontinuation of the Xiaomi Mi 3 is still not clear but, it may be due to capacity issues, reports ET. Xiaomi had already unveiled its Mi 4 smartphone in China and expected to enter in Indian market in Q1 2015. It is also developing the 4G LTE (TD-LTE and FD-LTE) version of the Mi 4, will be available at price around INR 19,999 after 3 or 4 months.
Also Read: Xiaomi Plans to set up R&D Centre in India
Xiaomi will put 40,000 handsets of the entry-level Redmi 1S smartphone on its next flash sale on September 2. It is trying to bring the Redmi Note in the next couple of weeks at a price of around INR 8,999.
Considering the flash sales on the device on Flipkart, and hype Mi3 created due to its low stock, is Xiaomi trying to create an exclusive brand image in India, or was Mi3 testing waters for the launch of its successors?