Startup Showcase: The Batter House, Socktail and Fork My City

New Delhi-based, The Batter House, is an e-commerce website dealing in ingredients, bakery & chocolate making tools, decorations and packaging material, and caters to customers across India. It aims to be a one-stop shop for people who are into baking & chocolate/dessert making.

The firm was launched in February 2014, as a venture of Aarti Gupta, Mohit Gupta, Pooja Gupta and Shaili Gupta and is currently running in a bootstrapped mode.

What problems it is solving: Special ingredients, tools, bake-ware required for baking, chocolate making, etc. are either not easily available in the market or are not available at the same shop. Customers have to collect supplies by going to different stores and is a hassle for them.

Key services offered: 1. All ingredients and bake ware at one store 2. Doorstep delivery 3. Cash on delivery 4. Order online, over call or via Whatsapp


Socktail, is a new entrant in the furniture market and targets the online furniture and home décor domain. Pune-based, Socktail offers a catalog of home, office, outdoor and restaurant furniture as well as provides tips on home improvement & furniture care.


What problems it is solving: It is trying to fill a void in the furniture and home décor market. In India, this industry is still in its nascent stage with an idea to build a platform where professionals (interior designers, landscape artists etc.) can contribute and people can buy.

Key services offered: Furniture, home decor, home improvement ideas and furniture care tips.

Main Competitors:  Pepperfry, Fabfurnish and Urbanladder.

Also Read: Startup Showcase: FoxyTasks, Cloudswave, Birdvision, Megavenues and Picks

Fork My City

Fork My City is the marketplace in travel that connects outbound travelers with ‘in destination’ products such as Restaurants, Spa’s, Night clubs & Shopping venues. Travelers can now search, book & plan their daily desires within their destination cities.

New-Delhi-Headquartered, Fork My City had raised Seed funding of  under 1000 K from ex-VP Bharti Airtel(VAS), Kapil Dev Kumar. The company was launched by Founder & CEO Nakul Bhatia, Co-Founder & COO Nitin Bhatia, Co-Founder & Food Enthusiast Saurabh Bhasin.“In the longer run, we aim to get the product to become global by offering the services of Fork My City to outbound travelers emerging worldwide & not just limited to Indians.” says Nakul.

fork my city

What problems it is solving: Food issues that millions of Indians face while traveling abroad. Plus in destination products that every one loves to engage in however can’t find a trusted, reliable source to find the information & to book included in their itinerary.

Key services offered: Search & booking of Indian Meals, Spa Services, Night Clubs & Shopping discounts.

To contact the author, email at

Have ideas to share? Submit a post on iamwire

One comment

  1. 1

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>