Samsung Retains its Top Position; Micromax and Karbonn Closely Follow in 2Q14: IDC

The Indian smartphone market grew by 84% year-on-year, 11% growth by quarter-over-quarter, in 2Q14, as disclosed in the latest report by IDC. For future growth, potential in the smartphone market remains quite high as 71% of the market continues to be on feature phones.


The report also pointed out some major existing trends and leaders in the fast growing smartphone market in India.

Here is a brief overview of the report

Smartphone shipment: As per the report, vendors shipped a total of vendors shipped a total of 18.42 million Smartphones in Q2 2014 compared to 10.02 million in the same period of 2013. The overall India mobile phone market stood at 63.21 million units in Q2 2014, a 5% increase over Q1 2014.

Growth in Phablets share: The 5.5 inch- 6.99 inch screen size Smartphone, or phablets, was noted to be 5.4% of the overall smartphone segment. The phablet category grew by 20% quarter-on-quarter (QoQ) in terms of sheer volume.

Leaders in Smartphone segment: This quarter Samsung reported a market share of 29%, thereby maintaining its top position.  Launch of new product range such as Galaxy Star pro and Galaxy S Duos, plays an important role in defining the leadership position.

Samsung, Micromax and Karbonn have emerged as top players with 18% and 8% market share respectively, thereby replacing Lava and Motorola in the second and the third positions.


Source: IDC Asia Pacific Quarterly Mobile Phone Tracker Q2 2014

According to experts, the smartphone market is expected to more than double between now and 2018 with best-in-class user experience at affordable prices. A new entry level price point is being breached by the Indian home grown vendors every quarter, but it works well on the targeted segment.

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To see the report, click here.

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