Business, Ecommerce

NSIC Launches a B2C Ecommerce Platform For MSMEs

In order to promote and develop SMEs, Indian Government Agency, National Small Industries Corporation Ltd. (NSIC) has launched a B2C ecommerce platform, MSME Shopping, as reported by Financial Express.  This portal is expected to be used to sell both Retail products as well as Industrial equipment/machineries online. It  aims to help micro, small and medium enterprises to launch their products.

It will serve as a low-cost marketing medium having registration fee is INR 5,000 for one year, irrespective of the number or value of products sold, as said by NSIC CMD H P Kumar.

It has started with 110 suppliers and about 1,700 products, also plans to add at least 3,000 to 5,000 suppliers by 2015.


Also Read: eCommerce Marketing: A Good Recipe Requires a Balanced Mix of Ingredients

On Thursday, at the launch of the portal, MSME minister Kalraj Mishra said:

“The portal will provide a platform to millions of small manufacturers who cannot afford to have a brick-and-mortar retail system. We’ll offer the finest of MSME products at a low cost.”

Handicraft manufactures and cottage industry will be big beneficiaries of the portal, Kumar said.

Next Big What says: SMEs worldwide face many challenges: limited capital and lack of access to adequate and timely banking finance, non-availability of suitable technology, small production capacity etc. Apart from manufacturing hindrances, marketing of products is also a big challenge in regime of melting global boundaries, particularly when the domestic retails markets are being flooded with International brands. says: NSIC, which was established in 1955, works under the Ministry of Micro, Small and Medium Enterprises (MSME) provides several benefits and advantages to small enterprises in India. And with the introduction of the digital medium, advantages will manifold.

For example, NSIC operates a Point Registration Scheme under the Government Purchase Programme, wherein small enterprises can get the following advantages:

  • No tender fees
  • Information about tenders get shared earlier than others
  • No advanced payment required
  • No security deposits

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