Microsoft Launches an iPhone app ‘SNIPP3T’ to Track Celebrities

Microsoft has released a new iPhone app called ‘SNIPP3T‘ to track your favorite celebrities with one click from all over the web to view their detailed profiles and it’s tied into the Microsoft’s Bing search engine. The app is only available on iPhone and can be downloaded  via the Apple App Store. It looks similar to the Microsoft Research social networking site, but new app is designed for users to follow celebrities only.

iphone app

See Also:  Microsoft Ventures plans to raise $1M

Here’s the app store description:

SNIPP3T (pronounced “Snippet”) is a Celebrity News app that snips everything you want to know about your favorite celebrities from all over the web and puts it in one place.

•Subscribe to your favorite celebrity with one click, and the hottest stories about them will show up in your personalized stream of headlines.

•Tap on a celebrity to view their detailed profiles and explore a timeline of news stories surrounding them. You can also tap into a news story to get all relevant story content (news articles, photos, videos, and social mentions) in one place.

•Share your thoughts about the latest news with other fans of your favorite celebrities.

customer's views

The Verge says: You can sign-in using a Facebook account to see what other friends are tracking celebrities and subscribe to each individual, or you skip the Facebook option and just use the app as a pretty front end to searching Bing for celebrities. It’s unclear why Microsoft is experimenting with tracking celebrities, but we’ve reached out to the company for comment on Snipp3t, and we’ll update you accordingly.

Related Read:  Strategies to Increase Stickiness of Your Mobile App

Winbeta says: There hasn’t been any word on whether it will be coming to Windows Phone or Android. It’s also unclear why Microsoft is experimenting with celebrity data, the app hooks up to Bing, so we assume it’s another Bing Data research project.

TUAW says: There are a lot of celebrities already present in the app. You don’t have to be alive, or even popular to qualify. Charles Manson popped up on the list, along with some other questionable choices. There are two kinds of searches. You can do a simple search, which seems to be just a plain old Bing Search, or you can subscribe, which requires a Facebook login. You also can only connect to other fans through Facebook.

To contact the author, email at